A branding issue I see happening with a lot of photographers:
Your work is insane, and I mean INSANELY GOOD.
But your branding & website communicate “budget friendly”, “affordable”, “I don’t take my business seriously”.
Knowing your keywords is more important than creating viral content, and here’s why:
A smaller group of people actively searching for your service will always be more valuable, and way more likely to convert than a big audience that’s just casually watching.
Check out today’s blog on the importance of keyword research & SEO.
Branding Photography for Kristina Perez, owner of The Strand Co.
View the full photography portfolio for our branding photo client, Kristina Perez. She’s the owner of The Strand Co., a salon specializing in extensions, layered cuts and natural color.
Web Design for Luxury Interior Design Client: Donna Coleman Design
Check out the behind the scenes of our latest luxury website design for our Interior Design client, Donna Coleman Design.
Scottsdale Website Designer: Why High-End Businesses Are Investing in Custom Websites
Looking for a Scottsdale website designer to help drive more traffic to your site + convert more clients?
Discover why high-end business owners are investing in custom website design to attract better clients and grow faster.
A mindset shift that helped me 25x my pricing (+ work with premium clients who value my skillset):
You think you’re being nice by charging less, when in reality you’re only keeping yourself stuck in a clientele bracket that’s draining you + doesn’t value you.
You care deeply about serving your clients well and providing a high end service - your pricing should reflect that.
If you want to book premium clients, you have to sell to premium clients.
At this point in your business, you don't have a lot of room for error. You've been in business for a couple years and you're ready to work with premium clients that pay more + value what you do.
But you keep hearing "I can't afford that." from new inquiries and you're frustrated.
Your current branding is deterring higher level clientele, and here’s why:
What business owners often miss (I made this mistake early on) is how important visuals are to the buying experience. Your service is lux but your branding says affordable.
2 things happen when your brand & website looks & feels luxury:
How would it feel to only get new client inquires from people eager to work with you + who pay your premium price without hesitation?
Having an affordable price is hindering you from booking premium clients.
You think you’re being nice with your price, but you’re actually hindering yourself from working with premium, higher paying clients.

