Having an affordable price is hindering you from booking premium clients.
Your service is luxury but your pricing is easily accessible, which is a red flag for the clients you really want to work with.
You think you’re being nice by offering a lower price, or maybe it’s because you don’t want to be “too expensive” because clients might not work with you.
Here’s what I’ve found a lot of business owners miss when it comes to pricing their offers to attract higher paying clientele: Premium clients are not looking for affordable. They expect to pay more because of the level of service they’re looking to experience.
Pricing is one of the strongest positioning tools you have, apart from a strong brand + website.Affordable prices attract the wrong kind of clientele.
Lower prices don’t just change how much you make, they change who you attract. Affordable pricing tends to attract clients who need convincing, are hyper-focused on cost, second-guess decisions and might need a lot of hand-holding.
Premium pricing attracts clients who value your skillset, know what they want, respect your time and are willing to pay higher prices.
If you’re intentional with the service you provide, have crafted a detailed client experience and you deeply care about each client that you work with, then your pricing should reflect that.Last thing I want to note:
You don’t charge more because you’re greedy or you want to exclude people… you charge premium prices because you understand how valueable your service is + your pricing needs to match the level of client you want to attract.
When this client came to me, she wanted her branding to attract clients that were luxury & valued her eye for interior design.
We worked together to create a brand that reflected her level of work and expertise + attracted luxury clients.
