If you want to book premium clients, you have to sell to premium clients.

At this point in your business, you don't have a lot of room for error. You've been in business for a couple years and you're ready to work with premium clients that pay more + value what you do.

But you keep hearing "I can't afford that." from new inquiries and you're frustrated.

I get it... because I was you.


Here's the shift that changed everything in my business: I stopped selling to anyone that wasn't a premium potential client. Within a matter of a few months I was only attracting the kind of clientele I wanted to work with.

Here's how you do it in your own business:

  1. Focus on selling an experience, not a service

  2. Price your experience intentionally (value perception is key here)

  3. Create a brand that attracts your dream clientele (if you don't know who that is, start by getting crystal clear on who your dream client is)

  4. Build your website to sell for you (SEO, keyword research, smart client roadmap)

Breaking into the client bracket that you've been dreaming of is 100% possible. I hope you save this post & work through the steps I outlined in the last slide.

Be intentional with how you position yourself online & you'll be there in no time.

As always, my my email is open if you have questions!

Scottsdale brand design
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Your current branding is deterring higher level clientele, and here’s why: