A mindset shift that helped me 25x my pricing (+ work with premium clients who value my skillset):
When I started my design business back in 2017, I charged $150 for branding design... now I charge $4,000, confidently.
I honestly think my 2017 self would pass out if I were to go back & tell her how much we grew & what we now charge.
Let me be very clear about something though:
I had to do A LOT of mindset work to get here, and it’s taken me 9 years to get to this point in my price & being unwaveringly confident with it.
So don’t for a second think this shift happened overnight.
The mindset shift that changed everything for me was this:
Your pricing attracts a specific type of clientele.
When my price was lower, I kept attracting clients that didn’t value me + I felt like I had to convince them to work with me. When I raised my price significantly, I attracted clients that trusted my vision, valued my skillset and paid without hesitation.
My pricing finally matched the high end brand + website that I had worked so hard to create - & before I knew it I was only working with premium clients that were paying my premium price.
You think you’re being nice by charging less, when in reality you’re only keeping yourself stuck in a clientele bracket that’s draining you + doesn’t value you. You care deeply about serving your clients well and providing a high end service - your pricing should reflect that.
I can promise you this:
